Friday, October 16, 2009

Horizontal Diversification

While finding out I'm not management material in management school, I studied a concept we'll call horizontal diversification. It's where a company selling one product migrates into other product lines their existing customers may be interested in. Here is a picture I took on University Avenue in St. Paul. A prime example. They must have went to U of M - Carlson.

1 comment:

t-snide said...

I'm curious how you found out in management school that you are not management material, when most of us schmucks have to learn the hard way by being dragged through the process and passed up time and again.